How Digital Signage Can Help To Improve A Company’s Bottom Line
Posted On 23/02/2021
Digital signage has rapidly increased in popularity in recent years. Increasing businesses across the UK are realising the benefits these displays can bring to their venues. The ability to interact with and control digital signage in a highly targeted way is a huge benefit. As well as the wide range of benefits, these displays offer, there are a variety of different options available to improve the performance of your digital signage.
Digital signage is essentially a centrally controlled, interlinked content delivery system whereby to play digital content either on your own private digital signage screens or multiple external displays. Digital signs are used for the broadcasting of any kind of data; real time weather, sports, news, etc. The data provided by digital signage can be delivered to the appropriate display with the push of a button, which helps reduce employee workload. Digital signs can also be used as mobile advertising boards, displaying the latest weather forecasts.
In a retail environment digital displays can display promotional information about sale items and general sales offers. They can also help draw attention to new products and highlight savings opportunities. By combining long lines of static signage with digital displays that change regularly, the potential for enhanced brand awareness is greatly enhanced. The benefits of employing both kinds of signage are clear. With fewer staff required to manage the premises, there is also less loss of revenue from staff not being able to view the displays as frequently as they might otherwise be inclined.
The benefits of digital signage when it comes to attracting customers are further improved by the use of social media. Most companies find that installing static signs can be time consuming and labor intensive, particularly as a result of location-based campaigns. Furthermore, static signs are typically used in isolated and enclosed spaces, such as stores and waiting areas. With social media usage predicted to grow exponentially in the next few years, using digital displays to advertise to specific locations is only going to be a worthwhile option if you are able to target audience specifically interested in your product or service. Social media allows you to reach out to these individuals in real time, which ensures that your message is not only instantly seen, but can be acted upon with great frequency and in response to a specific request.
Perhaps one of the most commonly cited benefits of digital signage relates to the reduction in overhead. As previously mentioned, LCD and LED displays reduce lighting costs and require no electricity to power them, so there is virtually no additional expense when it comes to utilities. This can obviously save money over the course of the year. Additionally, unlike other forms of signage, LCD and LED displays are easily customizable, giving business owners the ability to display their content exactly how they want. Furthermore, wireless technology means that LCD and LED displays can be placed almost anywhere. Therefore, not only do they offer direct benefits to the customer but can also be placed in strategic locations to maximize revenue without incurring additional expense.
Another commonly cited benefit of digital signage relates to the wide variety of ways in which signage is used in and around retail and other types of businesses. Because these signs feature full color displays and are often visible at night, the display can act as a clear way of promoting a business or identifying a particular product or service. In addition to this, displaying LCD and LED signs within a store or other location can help to draw attention to in-store promotions, helping increase foot traffic through an effective way of promotion. Digital signage also offers the distinct advantage of being able to address a larger population than traditional signage, especially as more areas of our lives are increasingly clouded by computer screens. As a result, signage’s ability to bring attention to specific locations, while in comparison to print advertisements, is now commonplace.
Of course, one of the most well-known benefits of digital signage is its ability to help promote a business. LCD and LED digital signs can help to brand and advertise a retail establishment, as well as act as effective reminders of key services and products. Furthermore, since digital signs can be easily updated, they can offer consumers a clearer and more concise way of learning about new services and products. This means that not only do consumers receive useful information, but they also are presented with the most relevant versions of the content available at any given time. For instance, as people are shopping around the world, they may be presented with a static version of a TV advertisement, or an outdoor weather presentation, depending on their location.
In essence, displaying digital signage solutions in strategic locations around a business helps to draw in customers and increase sales. However, this benefit can be enhanced even further by adding additional services and products. The addition of mobile apps to a digital signage solution, for example, can help to increase customer satisfaction as well as enhance a company’s ability to respond to client needs. In addition to this, the use of digital signage in-store can help draw attention to in-store promotions and showcase discounted items so that consumers can take advantage of these opportunities before other businesses realize them.