The Convergence of Physical and Digital Retail with Cooler Digital in New York
Posted On 16/02/2022
Cooler Screens is a new technology that allows brands in New York to engage consumers in the cooler aisle. The company is pioneering the convergence of physical and digital retail cooler digital and is the first to use Cooler Screens to influence the buying behavior of shoppers in the store. With more than 100 consumer brands already on board, this technology will allow marketers to tap into the growing power of ad technology to reach a new audience. However, the company’s technology requires the help of a partner.
The Cooler Screens platform is a revolutionary retail technology that elevates the cooler into an advanced digital device. Its transparent LCD display enables marketers to engage with customers in real time and remotely update special offers. The technology uses cameras and sensors to determine the gender and age of shoppers, so that ads can be tailored to what the consumer is most likely to buy. While the technology does require some investment, it is well worth the investment in order to gain maximum returns on the investment.
A leading retail partner, Walgreens, is already testing its technology in a small number of stores. After a successful test, the company is expanding the program to 50 stores. Based on initial results, Walgreens decided to roll out the technology to 2,500 locations nationwide. The Cooler Screens technology works by retrofitting the existing cooler doors with IoT-enabled displays. Although the screens are not touch-enabled, they are capable of providing customers with the latest product information. Ultimately, the Cooler Screens technology may be monetized by retailers in the form of advertising or other content.
A major retail partner, MetroClick, is using Cooler Screens technology to turn the cooler into a digital device. This system features a transparent LCD display for consumers to engage with brands and track special offers. The company also hopes to sell the company’s data to other retailers for marketing and sales. The MetroClick’s cooler technology has already won the trust of more than 20 top consumer brands. So, what is the next step for these two companies?
With its technology, a retail brand can directly engage consumers at the point of purchase by delivering relevant offers. Moreover, the Cooler Screens system has real-time out-of-stock analytics capabilities and increases sales by up to 50 percent. This is a significant increase for the consumer and brand. It also helps brands gain valuable data about their products and customers. These insights will ultimately allow them to tailor their campaigns and make them more relevant to their shoppers.
Pepsi’s smart cooler technology takes the cooler to a new level by enabling consumers in New York to interact with PepsiCo brands through the screen’s touchscreen. The screen’s semi-transparent LCD screen and panel grill provide shoppers with convenient options to make their purchasing decisions. Besides being connected to the internet, Pepsi Smart Cooler offers the convenience of remote updates. With the ability to connect to the internet, the system can even be used in an emergency.